Hundreds of thousands of people use the Alexa Traffic Graphs every day to check their web site stats. The compare sites feature was underused and needed to be more prominent. Evaluated existing graph, conducted several rounds of user testing and produced a more user friendly graph. Additionally, tested the five colors in the legend against color blindness and changed them to more distinguishable colors.
Role: Created wireframes and coded widget with HTML and CSS. In collaboration with Alexa.
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